by Dan Martin / Agence France-Presse
Starbucks coffees will be delivered to Chinese consumers with the help of e-commerce giant Alibaba, the companies said Thursday, as two of the world’s biggest names in retail join forces in a China coffee war that is rapidly heating up.
The partnership comes with Starbucks facing an aggressive challenge from Chinese upstart Luckin Coffee, which has grown rapidly on a business model of delivering beverages ordered via mobile apps.
“We truly believe that this enduring partnership will elevate the coffee culture in China,” Starbucks president and CEO Kevin Johnson said at a Shanghai news conference.
Starbucks products ordered by mobile apps will be brought to customers by Ele.me, Alibaba’s food-delivery unit.
Check out the complete details here: http://bilyonaryo.com.ph/2018/08/03/starbucks-and-alibaba-join-forces-as-china-coffee-war-brews/
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